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A lengthy informative article that might not get the reading it deserves. Owning a hotel resort has been a dream job of sorts and with that in mind I was surpr
by quizbiz 17y ago
A lengthy informative article that might not get the reading it deserves.
Owning a hotel resort has been a dream job of sorts and with that in mind I was surprised to read how The Four Seasons works, sounds smart...
This might surprise even its longtime guests,
but Four Seasons — the company, that is — doesn’t
own hotels. It operates them on behalf of real
estate owners and developers, who typically call
this office in Toronto with nothing but a patch of
land and a checkbook. Four Seasons participates in
the design of the property and runs it, with nearly
total control over every aspect of the operation,
from the number of bell staff to the thread count of
the sheets.
But now owners are stuck with costly hotels they own but can't fully control and don't know how to value.
- catch23 17y agoSeems typical. InterContinental Hotels Group does the same thing for their Holiday Inn & Crowne Plaza brands. Hotel owners just sign up to be a Holiday Inn franchise and IHG reaps the franchise fees year after year. IHG controls every aspect of the hotel including pillows, bedding, promotions, even the exact greeting text staff are to use. However, IHG does fully own their top tier brand. Just like McDonalds restaurant franchise, restaurant owners are welcome to change their restaurant into something else though. The Four Season building owners turn their building into a Holiday Inn if they wanted to.