I'd choose Dropbox, AWS, Paypal, and Facebook over all of those Google alternatives. But that's not because I believe they are "trustworthy", nor is it because

I'd choose Dropbox, AWS, Paypal, and Facebook over all of those Google alternatives. But that's not because I believe they are "trustworthy", nor is it because I believe Google has already "fooled" us. Rather, it's because of the economics of the situation. None of those products are Google's core competency. They're almost all imitation products that are extremely late to the game and that, consequently, have a relatively high chance of failure. On the flip side, AWS, Dropbox, Paypal, and Facebook are all high-revenue market leaders with practically no chance of failing any time soon and owners who can't be enticed to sell out. If you were to replace these products with newer, riskier, less-profitable alternatives from smaller companies, I'd have picked the Google option every time. Stability, profitability, and market dominance are the primary reasons I trust products to last, not company track record. If Dropbox made a search engine, Amazon made a webmail service, or Facebook made a mobile OS, would you trust any of them to outlast their Google counterparts?