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Using the right language for different buyers is a good lesson. First thing I'd A/B test on the page is the section mentioning "Cheap". I think business purchas
by daviddoran 13y ago
Using the right language for different buyers is a good lesson. First thing I'd A/B test on the page is the section mentioning "Cheap". I think business purchasers rarely want cheap, they want value and cost effectiveness.
- koa 13y agoI had the same reaction.. I always tend to use the word "affordable" since I personally interpret "cheap"as low quality. However, I usually interpret "affordable" as a good value for whatever price (even if it is actually expensive)
- BHSPitMonkey 13y ago"Inexpensive" strikes me as a good alternative.