They should just: - Start using the name "Google+" only for the feed / social network functionality. Because thats what people think it is. - Make the social

They should just: - Start using the name "Google+" only for the feed / social network functionality. Because thats what people think it is. - Make the social network an optional service. - Separate the single-signon solution from Google+. Call it "Google Account" or something similar. - Provide easy to use account identity functionality (instead of using "pages"). - Ask users if they want to keep the existing identity or use their master identity ONCE per service. Respect their decision. - Allow users to switch to/from using separate identities from/to using the master identity. This is what the old Google would've done. You know, the one that actually tried pretty hard to do the right thing (i.e. don't be evil). Not the one that is desperately trying to compete with Facebook.