For a programming language the "technical implementation" is, by far, the most important piece. No language that I'm aware of has been able to "win" without bei

For a programming language the "technical implementation" is, by far, the most important piece. No language that I'm aware of has been able to "win" without being ready for production use when the market was ready for it. I don't think any amount of promotion is going to do your language any good unless it's ready for use when people see your promotion. And then, if it's ready for use and has a nice place in the market then I doubt you'll need much more promotion than what I've listed above and some success stories to show it works. Are you really saying that you want to take your language and market it to the top? That's just not going to happen unless your Microsoft, Apple, etc. Unfortunately, you likely don't control enough of a necessary piece of the infrastructure to force people into your language. Go down the TIOBE list and answer for yourself when each language was first developed, when it was production ready, when it caught on, and how much and what type of marketing was needed to put it in the top 50? I think you'll find promotion of the language itself was not very important to its success, but being ready for real use at the right time was. (Is your language ready for production use?)