Of course it does. Most sales organizations know this. There are still reasons to hunt new customers though: - You don't want your business to fail at the lo

Of course it does. Most sales organizations know this. There are still reasons to hunt new customers though: - You don't want your business to fail at the loss of one customer. - New customers can help you push the product. - It's possible to simultaneously invest in new and existing customers if both are profitable activities. - In a SaaS model, your existing customers keep revenue flat. New customers grow the top line.