That's partly how they bungled Wave, IMO. Too much hype too early. But in this case, all they need to do is announce a price, release date, and all the improve

That's partly how they bungled Wave, IMO. Too much hype too early. But in this case, all they need to do is announce a price, release date, and all the improvements that the consumer version will have, and people will be interested. As long as there's no direct competition, the opportunity remains.