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I would be interested to hear the results with the free/IAP app. I've read in a few places that even a $.99 app loses 90% of potential installs right off the ba

by austinl 13y ago

I would be interested to hear the results with the free/IAP app. I've read in a few places that even a $.99 app loses 90% of potential installs right off the bat, so I wouldn't expect much with a $30 campaign.

cclogg 13y ago
Yeah, running ads with a paid app is a losing battle it seems like. Even with a free app, it's going to be tough because your app has to then make more per user than you spend on ads (this is the whole Zynga, Clash of Clans, etc model). And they do mass ad buys with crazy optimization and marketing teams...