Sure, you're right. There is work involved by everyone else as well. I guess I was oversimplifying. For content producers getting the lion's share, I think it

Sure, you're right. There is work involved by everyone else as well. I guess I was oversimplifying. For content producers getting the lion's share, I think it depends on the situation. There are definitely some untalented pop artists these days that are only popular because of their producer's distribution. In those cases, the producer probably should get the lion's share. Ultimately, it comes down to market forces. If people are willing to pay Seth what he charges to do the packaging, then who are we to say what is fair? If he charged too much then they either wouldn't do it or would hire someone full time to do packaging for them. If his advice to newbies is to charge a lot then it must work.