Sigh. This is one of those scientific subjects that has become a popular topic in the mainstream, and with it come a lot of misconceptions. So it's not surpri

Sigh. This is one of those scientific subjects that has become a popular topic in the mainstream, and with it come a lot of misconceptions. So it's not surprising to me how many comments are skeptical of what this guy writes. It's unfortunate because the article sums what we almost certainly know about the phenomenon, albeit in a way that is clearly geared to promote his book. It's marketing, but things he says are based on a fair amount of decent science. It's just that long tables of statistical data and lectures on neurophysiology don't sell as many books as amusing personal anecdotes.