>"More than that, what do they have to gain from doing this?" Gaming console wars are a great example of people who have confused their self-worth with their p

>"More than that, what do they have to gain from doing this?" Gaming console wars are a great example of people who have confused their self-worth with their preferences/possessions. Combine that with viewing the world and this contest in particular as a zero-sum game and there you have it. People creating fake reviews to feel better about "themselves".