I don't get it. stuff isn't free. Take news. You make the content free to consumers then sell something of value to businesses. You mask a B2B operation with a

I don't get it. stuff isn't free. Take news. You make the content free to consumers then sell something of value to businesses. You mask a B2B operation with a B2C front. Whats of value? Aggregate reading data for news aggregators, personalised advertising slots, some new crazy business model companies will pay for data.