I find it interesting that the author of the article mentions Malcolm Gladwell, who has been accused of stretching reality (scientific studies) to fit his theor

I find it interesting that the author of the article mentions Malcolm Gladwell, who has been accused of stretching reality (scientific studies) to fit his theories. It appears that author is taking a scientific approach, but the argument would be better supported by analyzing a number of photographs as opposed to focusing on one. It would also surprise me if the author was surprised that there may have been some alteration to reality as the act of taking a photo alters reality in and of itself and news, like it or not, is a story medium, subject to exaggeration. Surely there are more examples from which he can draw to make his case.