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> click fraud was responsible for $53 million dollars of wasted ad spending in the first two quarters of 2013 alone > $37 billion dollar online advertising ind
by csense 13y ago
> click fraud was responsible for $53 million dollars of
wasted ad spending in the first two quarters of 2013 alone
> $37 billion dollar online advertising industry
> click fraud remains a severe and growing problem
$106 million out of $37 billion is 0.28%. Hardly "severe".
- lutusp 13y ago> $106 million out of $37 billion is 0.28%. Hardly "severe". And yet they prosecute bank robbers and tax cheats, who steal a much smaller percentage of the mass wealth represented by banks and governments respectively, than do click fraudsters. It's not a matter of percentages, but whether the problem can be solved or alleviated. If no one acts against cheaters, people lose trust in the system.