Consumer conditioning, it eliminates a psychological barrier to getting paid apps. If normally you download free apps and then one time you get a paid app and y

Consumer conditioning, it eliminates a psychological barrier to getting paid apps. If normally you download free apps and then one time you get a paid app and you have to enter a password then it makes you think twice and increases the risk you'll reassess and stop the sale. The way it is now the habits involved in getting paid or free apps are the same. It's apple simplifying things for you mentally even though it takes more of your time.