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> People don’t want a general-purpose framework for logging and visualising their progress towards personal goals. They want an app that tells them not to eat t
by nate 13y ago
> People don’t want a general-purpose framework for logging and visualising their progress towards personal goals. They want an app that tells them not to eat the donut, that they lost 2lbs this week, or that they just achieved their personal best running time.
Actually, they don't want an app at all. They want to just be skinnier so that they look more attractive to their significant other or potential mate.
> Likewise, they don’t want an app for general-purpose list-based collaboration. They want an app for smoothly collaborating in precisely the ways that collaboration works best in their organisation, whether that is list-based, project-based, chat-like discussions, whatever.
They don't want that either. They just want their boss to stop bugging them so they can feel autonomous at work and have their work mean something. And they want their work to go as fast as possible so they can go home to their kids and be good parents.
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The biggest lesson that I've learned building products is that people don't want these products at all. But sometimes they find a product that they hope will help them become better at the things they actually do want.
People don't want to buy a camera. They want to be better photographers. So help them become better at what they actually want to do, and you'll find yourself selling more cameras.
That's something I try my hardest to stick to with Draft (http://draftin.com http://draftin.com) and it's been working really well. I realize my users don't want yet more writing and collaboration software. But they do want to be better writers. They want more people reading their blog, or they finally want to tell their friends they finally published a book. So I constantly try to find ways for the app to help them get better. And not just the app, but I'll even have webinars, blog, teach my methods at writing, storytelling, getting more readers, etc. and now I have people paying attention to the things I make and sell.
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For these apps of yours, they look like really great places to start from. I think you could do a lot on their homepages and on your blog helping people get better at what they actually want to do with these things, and you'll probably find they are paying more attention.
I'm happy to help brainstorm some more on this if it would help. Hit me up on Twitter (@natekontny) or email (nate.kontny gmail).
- bfell 13y agoThis is a great point which I just boiled down in my head to: people don't want a product, they want to solve a problem. I think entrepreneurial developers lose sight of that a lot of times even though it is common sense.
- nate 13y agoAbsolutely. But I think there might even be a little more nuance to this. The classic quote is "people don't want drills, they want holes" that's why they buy drills. But I think you could get a lot more out of asking why they want the hole to begin with. Are they trying to build a house to help raise their family better, or to become a better investor. Or are they trying to become better at being a contractor, which is the business they run? When you ask Why a few more times about the problem they think they have, you come up with all sorts of useful things you can help them with.
- AznHisoka 13y agoIf you boil down everything the answer will be 1 of 2, or 3 things: - Get laid more, or experience better/more orgasms. - Get richer - Leave a legacy.
- iancackett 13y agoFantastic point, thank-you! Yes, totally agree. I think we, as developers, often forget this. I think it's definitely about addressing things that people want to do / be. I may just have to write this above my monitor for the next few weeks, to correct my focus!
- rblion 13y agoI concur. I think it's safe to say the average app user actually uses a dozen of their apps on a weekly basis. In order for any app to break into a homescreen, it must add a lot of value/satisfaction to the user's life. Adding to what Nate was saying, a person wants to be a better writer or in better shape or more productive etc. There is already a problem of information overload, app overload is getting there too for many people. The only way to stand out in a crowded marketplace is to solve the problem in the simplest and most enjoyable way. I like to ask myself: Is what I am making adding to quality of life? Making life simpler? Creating positive results? You are on the right track, just keep it.