Advertising methods can take a long time to learn, especially for small bricks and mortar businesses that Groupon served. A negative can be quick: your 1000 pos

Advertising methods can take a long time to learn, especially for small bricks and mortar businesses that Groupon served. A negative can be quick: your 1000 poster and leaflet campaign didn't get any people to you two for one Tuesday promo. Groupon generally passed the first test: get customers through the door at a reasonable cost. The problem is that people bought groupons specifically for things they wouldn't buy normally. So, it turned out to be advertising to a bad market.