I agree that education is key. Also language / wording and what they see on a landing page to pull them down a path to actual use. I see this is MY problem, but

I agree that education is key. Also language / wording and what they see on a landing page to pull them down a path to actual use. I see this is MY problem, but I'm generalising about whether other tech folks also encounter(ed) it. I expect to get beyond it, either with this product or the next :-)