Totally agree - It's definitely a question of overcoming reluctance. Sometimes, people can describe why they like a product but they just don't translate that i

Totally agree - It's definitely a question of overcoming reluctance. Sometimes, people can describe why they like a product but they just don't translate that into actual use. They probably aren't aware of their own reluctance, so we perhaps have to help them through it with those specifics, and then reveal the general use beyond.