I agree. I saw this recent piece on Doritos and was amazed at how much attention goes into EVERY sensory experience you have with the chip to maximize your inta

I agree. I saw this recent piece on Doritos and was amazed at how much attention goes into EVERY sensory experience you have with the chip to maximize your intake (ie, calories consumed): http://www.nytimes.com/interactive/2013/10/01/dining/nacho-graphic.html?_r=0 http://www.nytimes.com/interactive/2013/10/01/dining/nacho-g...