Too much marketing was delivered and too little technology. Compare to something like CouchDB or Riak where they really are working hard to deliver innovative s

Too much marketing was delivered and too little technology. Compare to something like CouchDB or Riak where they really are working hard to deliver innovative scalable distributed datastores. Plus the fact that many people gave their heads a shake and realize that you CAN do a basic key-value noSQL data store in an SQL database with a simple schema. And of course, both PostgreSQL and MySQL have responded with optimized key-value store capabilities in their databases right alongside all the SQL goodness.