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Verifying email addresses is vitally important for building a high quality list. Otherwise, you can easily sign up other people for the list, they get essential
by vcherubini 13y ago
Verifying email addresses is vitally important for building a high quality list. Otherwise, you can easily sign up other people for the list, they get essentially a spam email, report it as spam, and all of a sudden your list is crap because they didn't have double opt-in.
Keep double opt-in, it's necessary (and I think required in Mailchimp's case unless you use the API directly).
- bluejaythemes 13y agoThanks for this comment. Double opt-in makes a lot more sense now. We’re definitely gonna stick with it.