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Do you really need to verify email addresses on the newsletter-signup form? Are you seeing abuse where a bad person signs up someone else?
by alok-g 13y ago
Do you really need to verify email addresses on the newsletter-signup form? Are you seeing abuse where a bad person signs up someone else?
- deleted 13y ago[deleted]
- vcherubini 13y agoVerifying email addresses is vitally important for building a high quality list. Otherwise, you can easily sign up other people for the list, they get essentially a spam email, report it as spam, and all of a sudden your list is crap because they didn't have double opt-in. Keep double opt-in, it's necessary (and I think required in Mailchimp's case unless you use the API directly).
- bluejaythemes 13y agoThanks for this comment. Double opt-in makes a lot more sense now. We’re definitely gonna stick with it.