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I just don't see what's wrong with it. Evaluating a competitor's product and improving on/comparing with your own is what any company should be doing... Especia

I just don't see what's wrong with it. Evaluating a competitor's product and improving on/comparing with your own is what any company should be doing... Especially since a lot of the comparisons are pretty much statements of the obvious, too. I'd bet Samsung didn't really have a well developed UX design group behind their software/UI initially. Then they were brought to their senses by a competitor and did a thorough analysis and comparison to improve their products and compete. I just can't see what's wrong with that.

mbreese 13y ago
You have to be careful when evaluating your product vs a competitor, when you're talking about HCI - especially when you know that your competitor (Apple) has sued over look and feel before. I'd bet that had Samsung done an analysis of the iPhone that was evaluating the first-principles and then had a separate team work from those first-principles to design a clean UI they would have been much better off. Really though, having emails and presentations that say "we need to make our phone more like the iPhone" is pretty damning. It seems like they've done a better job recently when they just go and do their own thing.