I think this is very interesting but also somewhat misleading. Her traditional media connections, e.g. her label, helped her accumulate 30k fans on Twitter whic

I think this is very interesting but also somewhat misleading. Her traditional media connections, e.g. her label, helped her accumulate 30k fans on Twitter which she can then leverage in interesting ways. Not that this isn't interesting. However the point remains that conventional means remain a good way of starting a following, social networks are a good way of leveraging them.