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I understand market segmentation, Starbucks does a great job with this (marketing background). But, one of the reasons why I have lately avoided Apple's iOS de
by fumar 13y ago
I understand market segmentation, Starbucks does a great job with this (marketing background).
But, one of the reasons why I have lately avoided Apple's iOS devices is the feeling of getting robbed. Why should I pay 100 dollars more for 16 GB, its not worth it in 2013.
- giarc 13y agoImagine they charged only $20 extra for each storage increase. Who, when buying a $400 device wouldn't just opt for the small price increase? Therefore they would be sitting on a stockpile of 16GB tablets. Segmentation needs to exist to allow various classes of buyers. For example, someone using a tablet for email, web browsing only would be fine with a 16GB, but someone downloading many large apps would benefit from the 128GB.
- CJefferson 13y agoWhy would they sit on a stockpile of 16GB tablets? Are Apple too stupid to only make as many tablets of each type as required?
- giarc 13y agoSorry I was being facetious. What I meant was if they priced them too close, no one would buy the 16GB and therefore it probably wouldn't be economical to produce the low end tablet.
- fumar 13y agoUnderstood. The point I was trying to convey was the bottom tier should not be 16GB anymore. It should start at 32GB and go up from there.