One of the best strategies for creating long-term competitive advantage is to use the profits from your early lead to do something that is expensive to replicat

One of the best strategies for creating long-term competitive advantage is to use the profits from your early lead to do something that is expensive to replicate. Here's an example close to my heart (and please note that I'm just a cog and this is not a statement on official strategy -- just my personal observation): In Google Chrome, we decided to do native beautiful polished UI on every platform - Windows, OS X, iOS, Android -- even Linux!! This is a very expensive way to build a piece of client-side software, and some might say the result is only a few percent better than what could be achieved using a cross-platform UI toolkit. But it's a very expensive couple percent to duplicate. Same thing with multiprocess. Only makes the software a little bit better, but again, extremely difficult to replicate. If you look closely, I believe you will see this strategy being used by the leaders of many industries that would at first glance appear to have low barriers to entry.