Agreed. I hate "business speak" statements like this that just float on marketing terms. From a consumer and tech perspective the first ipod was a godsend in t

Agreed. I hate "business speak" statements like this that just float on marketing terms. From a consumer and tech perspective the first ipod was a godsend in the days of shitty AA-powered mp3 players with difficult controls, tiny screens, and usually with no library management software. I had a nomad that took 4 AA batteries and ate them like you wouldn't believe. So the cost of buying rechargables and chargers was passed on to me. No, it didn't launch with universal love. The original was interesting, but it wasn't until later versions when they had USB support, itunes on Windows, and better price points that it really broke through.