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This conveniently rolls out at around the same time as sponsored updates. It's important to note that there are a lot of Instagram clients on Windows Phone alre
by Zaheer 13y ago
This conveniently rolls out at around the same time as sponsored updates. It's important to note that there are a lot of Instagram clients on Windows Phone already including the more popular 6tag (http://www.windowsphone.com/en-us/store/app/6tag/7d795cdf-fb1b-4bdf-8f5e-76eb19f7079e http://www.windowsphone.com/en-us/store/app/6tag/7d795cdf-fb...).
One of 6tag's features is supposedly 'hide sponsored posts (beta)' which really highlights the urgency as to why Instagram would need to build their own client.
- jbigelow76 13y ago>One of 6tag's features is supposedly 'hide sponsored posts (beta)' which really highlights the urgency as to why Instagram would need to build their own client. It would take all of 10 minutes for Instagram to shut down 6tag if they decided to kill it because of the ad hiding feature. All they would have to do is call Microsoft and tell them to shut it down, an OFFICIAL Instagram client has been one of the "must haves" for the platform and is often cited when tech pundits complain about the anemic Windows Phone app ecosystem. If Microsoft caved on their own WP Youtube app that hid ads they wouldn't hesitate to nuke an indie dev's app if it threatened the adoption of WP with a high profile service provider like Instagram.
- seivan 13y agoNot refuting what you're saying but also... they could just kill the API keys.
- MichaelGG 13y agoRecreating the core Instagram experience is directly against the ToS for the Instagram API.
- sjtgraham 13y agoWhy use the official API? Just MITM a 1st party client to find the endpoints it uses. Last time I checked IG only used SSL for login, everything else was clear text. Why no one hasn't has made a firesheep for IG I do not know. Think of the mischief one could cause!
- bri3d 13y agoI would be shocked if the timing on this release wasn't at least tangentially related to sponsored posts. I think this is going one of two ways: Either the official client is a quick bid to incentive Microsoft to remove 6tag the same way Microsoft replaced their YouTube app with a gutted one, or Instagram think their official client is going to rapidly eclipse the "knockoffs" and they won't have to worry about it. Keep in mind that while Microsoft did cave on their own YouTube app, it wasn't in exchange for nothing at all. They still got to keep a gutted "official" YouTube client in order to fill checkboxes in pundit comparison reviews.
- jbigelow76 13y ago>I would be shocked if the timing on this release wasn't at least tangentially related to sponsored posts. I'd agree with that, I was just disagreeing with the theory that an indie developer's app that allowed ad hiding somehow forced Instagram's hand.
- Metrop0218 13y agoThey didn't 'cave' on the YouTube app. Google wouldn't allow it and was using it as a means to wage ecosystem warfare. It was a pretty stupid/ugly fight that went back and forth: http://www.theverge.com/2013/8/15/4624706/google-blocks-window-phone-youtube-app http://www.theverge.com/2013/8/15/4624706/google-blocks-wind...
- Touche 13y agoGoogle enforced their pre-existing API terms, that's not "Waging warfare".
- danudey 13y agoThey also stipulated that Microsoft's app be an HTML5 app, and not a native app (which is what the iOS/Android clients are), for no reason I was able to discern or theorize at the time. And thanks to deficiencies in the Windows Phone web engine, that proved impossible to do effectively. They also refused to provide whatever information was necessary to allow their native app to display ads appropriately. Basically, regardless of how Google explains their position, it really feels like their goal here was to prevent YouTube from being easily/effectively accessible on Windows Phone devices. Or at the very least, they had zero interest in getting WP owners onto YouTube.