> However, I would happily pay more than $79/year for a version of prime which guarantees that the USPS will not be involved in shipping ... I would venture to

> However, I would happily pay more than $79/year for a version of prime which guarantees that the USPS will not be involved in shipping ... I would venture to say there are a lot more people like me out there. On the surface, it sounds like it would make sense for Amazon to let you choose your carrier for some additional cost. But that sort of active, involved, optimizing customer is probably where Amazon takes the biggest loss on Prime. Bezos has probably done the math on the value of the goodwill of those customers.