Rule number one of business: do it because its fun. Rule number two of business: rule number one is wrong. Founders can get hung up in either of these two issu

Rule number one of business: do it because its fun. Rule number two of business: rule number one is wrong. Founders can get hung up in either of these two issues, I think, in the negotiation of early capital seeding. If you're doing it because the customer wants you to do it for them, then you've graduated. Hold on to everything you're making, and don't give it up: keep the customer always in your sights. So-called capital often costs soul. Good businesses, with soul, have it because their customers give it to them - not 'capitalists'.