The author admits the title is not precise: PS: When I write about it, I do it crudely, saying they suck or don't. When Doc Searls writes about it he calls it

The author admits the title is not precise: PS: When I write about it, I do it crudely, saying they suck or don't. When Doc Searls writes about it he calls it Vendor Relationship Management. Doc writes so elegantly because he is a research fellow at Harvard University.