I think it's adequetly engineered if the motivation is to get people to say "Wow" and then link the article to a friend. At the end of the day, they're selling

I think it's adequetly engineered if the motivation is to get people to say "Wow" and then link the article to a friend. At the end of the day, they're selling ads, and this page does a pretty good job at it, I think.