I'm amazed by that $60 CPM on Simpsons. You need to really get the viewers to take some action to recover that cost. I guess if you get one out of a thousand to

I'm amazed by that $60 CPM on Simpsons. You need to really get the viewers to take some action to recover that cost. I guess if you get one out of a thousand to switch from Coke to Pepsi then it will have been worth it?