MJ was also a very crafty viral marketer. He could hack the media easily. He invented most of the stories or did them for shock (Bubbles, Oxygen tube bed, Elep

MJ was also a very crafty viral marketer. He could hack the media easily. He invented most of the stories or did them for shock (Bubbles, Oxygen tube bed, Elephant man bones), after a while the media started making up their own.