Every occurrence cited here is using it in a jokey fashion. That's how it feels to me, too. It works because people are in on the deliberate "misuse" of langu

Every occurrence cited here is using it in a jokey fashion. That's how it feels to me, too. It works because people are in on the deliberate "misuse" of language. Sort of like when people say (or said) the single-word sentence "Sadness." Should it become common parlance then that cool "in-joke" feel goes away, and while it would still have some meaning it wouldn't be the same meaning it has right now. It might simply become another way to say "because of." Or, articles like this one might lead people to make more of it than it was every intended, thereby becoming correct by virtue of asserting a claim that people then follow as if it already true.