Most non-tech people I know consider "building your own computer" to mean being able to plug together your main board, hard drive, graphic card etc. This is wha

Most non-tech people I know consider "building your own computer" to mean being able to plug together your main board, hard drive, graphic card etc. This is what this kit do. > This is a nice raspberry pi starter kit. If it was marketed that way, it would be fine. This is why techies suck at marketing, no people would get what this is about. Are you aware that most people have no idea what raspberry pi is? To most people, a "raspberry pi starter kit" would sound like a kit containing a cookbook with a few tools to get you started and prepare a raspberry pie. This marketing is for kids and their non-tech parents. Kids can't obviously compile their kernel from scratch and build their own computer. But it challenges their curiosity, show them how to assemble a computer in a basic way, it makes them want to build stuff and gives them a fun introduction to programming and the command line. Not that bad.