Considering that we probably won’t see this kind of ad used in any kind of widespread way – it’s probably more about winning awards or getting linked from sites

Considering that we probably won’t see this kind of ad used in any kind of widespread way – it’s probably more about winning awards or getting linked from sites like this one – I’m not all that sure whether if this kind of ad works in the field or not is really an interesting question to ask. That is probably not its purpose. I recently attended a talk from Markus N. Beeko, Director of Campaigns and Communications of the German section of Amnesty International, and he sort of hinted at that. TV ads or poster ads are expensive to run. The second are also very limited in their reach. With a agenda as busy and particulate as AI’s it is moreover impossible to have any sort of huge centrally coordinated and closely monitored communication strategy. Being responsible for communications at AI means warming up to the idea that you cannot and should not want to control everything. So instead what they do (well, obviously among other things) is doing stuff like this. Stuff that spreads on its own. He showed three TV spots produced by AI and guess what: I had seen every single one of them before on YouTube without ever following AI closely. This seems to be a useful way of doing this kind of thing. Concerning your comments about the appropriateness of the content and placement of this ad: I don’t know where you get the idea that this ad is placed in a bus shelter in a middle class area. There is a Saturn in the background, big electronics retailer in Germany, so I guess there are either no (middle class or else) houses in the vicinity of this bus shelter or not the best ones. And, as it was already pointed out, this is a ad for Germany.