When I was reading that page I wasn't sure whether they just misspell paper, misspell it on purpose to make a parody of these marketing websites, or whether tha

When I was reading that page I wasn't sure whether they just misspell paper, misspell it on purpose to make a parody of these marketing websites, or whether that should be something else. Only the HN thread told me that apparently it's an iPad App (for sketching I purpose). Especially when the app has such a common word as a name at least a link or something wouldn't hurt...