Quote: “And then we’ve built a whole new layer on top of that that is standardized in our software — so an iPhone and a Windows Phone are going to know how to d

Quote: “And then we’ve built a whole new layer on top of that that is standardized in our software — so an iPhone and a Windows Phone are going to know how to discover each other and communicate, because they’re using our standardized layer, as opposed to the incompatible standards that are out there today.” Yes -- a whole new incompatible layer. I cannot tell you how many times I've heard this exact pitch during my long career in this business. "Our method breaks through the morass of incompatible, adversarial protocols" ... by creating yet another incompatible, adversarial protocol that refuses to work with any existing ones. The only difference between this and Microsoft's classic "Embrace, Extend and Engulf" strategy is that small companies can only create a new niche protocol, hopefully soon to be forgotten. Zeroconf was more than good enough. UpNp was more than good enough. And so forth. But no one is willing to adopt anyone else's universal, flexible, foolproof communications protocol.