It's marketing. They are going after the Apple iPad crowd. This type of marketing speaks to that crowd as its similar to Apple's. Most people that have an iPa

It's marketing. They are going after the Apple iPad crowd. This type of marketing speaks to that crowd as its similar to Apple's. Most people that have an iPad and want to do writing on it, have likely gone through at least a couple of stylus's or even more to find one that works well for their needs. I would say I am one of these people so I find this product useful. Will I buy it? Don't know yet but the marketing is effective for their market.