$318 is purely cost of parts and labour. Doesn't include years of R&D, manufacturing setup, advertising, shipping, support, finance-related costs, retailer mar

$318 is purely cost of parts and labour. Doesn't include years of R&D, manufacturing setup, advertising, shipping, support, finance-related costs, retailer mark-up, QA and repairs, etc. Production costs will drop, but they are likely years away from profits.