For those shopping for a Pencil type device, their site might be really effective. In my opinion they have failed at creating an experience, it just comes off

For those shopping for a Pencil type device, their site might be really effective. In my opinion they have failed at creating an experience, it just comes off as ridiculous - marketing a stylus like this. I might still buy the device if I ever needed a quality stylus, it's interesting, it's just pretentious marketing. So product may not be a fail, but artisanal positioning is.