It sounds like she's basically just a cupcake aggregator but has chosen to do all the work manually. I think it would be a fun project to automate everything.

It sounds like she's basically just a cupcake aggregator but has chosen to do all the work manually. I think it would be a fun project to automate everything. You could: setup a cron job to scrape the top 100 or so sources for cupcake articles every day. use mechanical turk as quality assurance to make sure the articles are indeed about cupcakes. You could also have them help tag each article. write a script to automatically tweet each new article. write another to automatically post each picture to pinterest with a link back to your site (might get banned for spam?).