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While I agree, its like all marketing (and having a degree in marketing makes me more jaded). It's no different than a group of friends having fun after popping
by adamio 13y ago
While I agree, its like all marketing (and having a degree in marketing makes me more jaded). It's no different than a group of friends having fun after popping a Coke can, or women being attracted to Axe body spray. They're selling a stylus - and trying to make it an experience, and have failed in my opinion.
And I need to create a filter so the word "artisanal" never appears in my browser
- vdaniuk 13y agoHow do you even draw any conclusions about their failing? I am amused that some HN commenters judge the efficiency of the product marketing using their personal take on aesthetic qualities. No-one except the company has the data if their strategy is working. I guess some just like to bash 'hipsters'. Don't you think they[company team] did user experience tests, A/B copy tests, product tests, customer research? Do you think that they are utterly incompetent and didn't think about the 'over-the-top' factor?
- fidotron 13y agoI think if you're feeling really cynical you might believe the company share the opinion I've originally expressed here, but know that they are merely exploiting a very lucrative market through this approach. I happen to believe in this case they are sincere, but sincerely annoying :).
- adamio 13y agoFor those shopping for a Pencil type device, their site might be really effective. In my opinion they have failed at creating an experience, it just comes off as ridiculous - marketing a stylus like this. I might still buy the device if I ever needed a quality stylus, it's interesting, it's just pretentious marketing. So product may not be a fail, but artisanal positioning is.