Congrats Ryan! I've been asked a lot recently about how to get into growth. My immediate reaction is to say "build something you want and try to make it grow".

Congrats Ryan! I've been asked a lot recently about how to get into growth. My immediate reaction is to say "build something you want and try to make it grow". But that takes an incredible amount of time and has a lot of risk, especially if you don't know how to code. A better recommendation is to build, say, a landing page for your idea. Drive some traffic with ads or whatever. Harvest intent from those people, and talk to them as potential customers. Iterate and optimize this process, and you'll be practicing "growth hacking" with more agility than most companies. There isn't a line of code involved at the start, but there are about a dozen skills needed: creating & optimizing a PPC campaign, crafting a clear marketing message, using tools like unbounce or optimizely to iterate messaging, doing customer development interviews, etc. Only when you know you have meaningful interest do you start to build. They don't really teach this at university, so I'm really excited to see Tradecraft take off.