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I don't think they lied. Like someone said below, "artisanal" is used for everything now. It's become more of a marketing term. It may not be right, but don't b

• k3n 13y ago
  > "artisanal" is used for everything now. It's become more of a marketing term. I don't think these 2 concepts are unrelated, nor do I believe one excuses the other. > It may not be right, but don't blame 53 for this. I disagree. I don't care if a million other companies are doing it, if it's incorrect then it is still incorrect, whether they were the first or the thousandth.
• wmeredith 13y ago
  That's like saying don't hate the player, hate the game. Fuck that. Every person who writes marketing copy like this is partially responsible for creating the sea of cognitive bullshit we all have to wade through every day. It's gross.
  • jcromartie 13y ago
    See also: "welcome to adjective", or "where adjective happens" slogans.
• vacri 13y ago
  It's not hard to write honest copy with a good product. There are a mountain of accurate descriptions that work in place of 'unique, artisanal'.