4 ms·

Marketing is not an excuse for incorrect claims.

by nawitus 13y ago

gkoberger 13y ago
I don't think they lied. Like someone said below, "artisanal" is used for everything now. It's become more of a marketing term. It may not be right, but don't blame 53 for this.
- k3n 13y ago
  > "artisanal" is used for everything now. It's become more of a marketing term. I don't think these 2 concepts are unrelated, nor do I believe one excuses the other. > It may not be right, but don't blame 53 for this. I disagree. I don't care if a million other companies are doing it, if it's incorrect then it is still incorrect, whether they were the first or the thousandth.
- wmeredith 13y ago
  That's like saying don't hate the player, hate the game. Fuck that. Every person who writes marketing copy like this is partially responsible for creating the sea of cognitive bullshit we all have to wade through every day. It's gross.
  - jcromartie 13y ago
    See also: "welcome to adjective", or "where adjective happens" slogans.
- vacri 13y ago
  It's not hard to write honest copy with a good product. There are a mountain of accurate descriptions that work in place of 'unique, artisanal'.
adolph 13y ago
Artisanal, Reluctant Branding Pioneer, Dies at Age 474 He is survived by his wife, Organic, and their two small boys, Natural and Green, as well as his cousin Hipster, though the two had fallen out in the '70s and were no longer on speaking terms. http://www.thewire.com/entertainment/2012/05/artisanal-reluctant-branding-pioneer-dies-age-474/52969/ http://www.thewire.com/entertainment/2012/05/artisanal-reluc...
- mikro2nd 13y ago
  Groovy!
matznerd 13y ago
While marketing is not an excuse for incorrect claims, any text on a salespage is assumed to be copy. Copywriting by definition, is persuasive (biased) and meant to influence you to buy the product. I think this sales page is pretty good.
xorgar831 13y ago
> Marketing is not an excuse for incorrect claims. You must be new to planet earth. ;-)
- nawitus 13y ago
  Just because a harmful activity is widespread, doesn't mean it's okay to do it.

Marketing is not an excuse for incorrect claims.

by nawitus 13y ago

Marketing is not an excuse for incorrect claims.

I don't think they lied. Like someone said below, "artisanal" is used for everything now. It's become more of a marketing term. It may not be right, but don't blame 53 for this.

k3n 13y ago
> "artisanal" is used for everything now. It's become more of a marketing term. I don't think these 2 concepts are unrelated, nor do I believe one excuses the other. > It may not be right, but don't blame 53 for this. I disagree. I don't care if a million other companies are doing it, if it's incorrect then it is still incorrect, whether they were the first or the thousandth.
wmeredith 13y ago
That's like saying don't hate the player, hate the game. Fuck that. Every person who writes marketing copy like this is partially responsible for creating the sea of cognitive bullshit we all have to wade through every day. It's gross.
- jcromartie 13y ago
  See also: "welcome to adjective", or "where adjective happens" slogans.
vacri 13y ago
It's not hard to write honest copy with a good product. There are a mountain of accurate descriptions that work in place of 'unique, artisanal'.

adolph 13y ago

Artisanal, Reluctant Branding Pioneer, Dies at Age 474 He is survived by his wife, Organic, and their two small boys, Natural and Green, as well as his cousin Hipster, though the two had fallen out in the '70s and were no longer on speaking terms. http://www.thewire.com/entertainment/2012/05/artisanal-reluctant-branding-pioneer-dies-age-474/52969/ http://www.thewire.com/entertainment/2012/05/artisanal-reluc...

mikro2nd 13y ago
Groovy!

matznerd 13y ago

While marketing is not an excuse for incorrect claims, any text on a salespage is assumed to be copy. Copywriting by definition, is persuasive (biased) and meant to influence you to buy the product. I think this sales page is pretty good.

xorgar831 13y ago

> Marketing is not an excuse for incorrect claims. You must be new to planet earth. ;-)

nawitus 13y ago
Just because a harmful activity is widespread, doesn't mean it's okay to do it.