This is the big differentiation, for me. Good design does speak for itself. Marketing bullshit ("An artisanally crafted tool"-these are most certainly not handm

This is the big differentiation, for me. Good design does speak for itself. Marketing bullshit ("An artisanally crafted tool"-these are most certainly not handmade, it's just bullshit) just cheapens the whole thing. It's like explaining the punchline to your joke. Copy like this just ruins a lot of the design for me. Marketing copy hyperbole has been a problem since the 60's. After 50 years it's gotten to where marketing copy is essentially meaningless.