I would say their branding isn't as good, and for personal use Dropbox is a lot easier to get started with. However, Box has far more functionality than Dropbox

I would say their branding isn't as good, and for personal use Dropbox is a lot easier to get started with. However, Box has far more functionality than Dropbox, with an emphasis on corporate (I use Dropbox personally, I used to use Box at a previous employer).